About
Brief Description: Break the Wall is a hyper-casual incremental clicker game that garnered an impressive Cost Per Install (CPI). Our efforts were dedicated to improving the gameplay experience, with a focus on increasing retention and playtime. Despite notable increases in metrics, the game did not reach the threshold for a global launch. The initial plan to pivot towards a hybrid-casual system and further enhance gameplay was curtailed due to a shift in project priorities.
My Roles:
Orchestrated the development of global vision and iteration roadmaps for the project, laying the groundwork from the prototype phase.
Collaborated closely with developers and designers to implement improvements in line with our goals for enhanced gameplay.
Prepared comprehensive Game Design Documents, providing a structured foundation for the game's development.
Designed detailed mock-ups in Figma/Illustrator, ensuring a visual representation aligned with the project's objectives.
Worked diligently on maintaining game balance, crucial for an engaging user experience.
Conducted thorough Quality Assurance (QA) for each build, ensuring a polished and bug-free gaming experience.
